A Decade of Repurchase Intention Research: A Scopus-Based Bibliometric Analysis

Ikhsan Kamil; Diajeng Reztrianti; Fajar Cahyo Utomo; Andi Juanna

doi:10.35877/454RI.asci4795

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Journal of Applied Science, Engineering, Technology, and Education

Vol. 8 No. 2 (2026), Pages 352-364 · 2026-08-31

OriginalPaper | Open access | Published: August 31, 2026

A Decade of Repurchase Intention Research: A Scopus-Based Bibliometric Analysis

Ikhsan Kamil, Diajeng Reztrianti, Fajar Cahyo Utomo, Andi Juanna

Journal of Applied Science, Engineering, Technology, and Education, Vol. 8 No. 2 (2026), pp. 352-364 https://doi.org/10.35877/454RI.asci4795 Published: 2026-08-31

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Abstract

Repurchase intention is a common outcome variable used to link marketing activities to customer equity and firm performance, but bibliometric evidence on this variable is still fragmented over context-specific streams (e.g., service recovery, social commerce, green marketing, and e-commerce). This paper presents a domain-level bibliometric analysis of the literature on repurchase and repeat purchase intention studies across markets and theories. Using Scopus as the sole data source, we searched for publications between 2015 and 2024, and used screening to filter for marketing and consumer behavior studies, yielding a final set of 1,025 documents. We integrate performance analysis with science mapping methods, using reference co-citation, document bibliographic coupling, and co-word analysis, implemented in VOSviewer and facilitated by Bibliometric. Findings indicate a robust trajectory of growth over the past decade with a production pattern that is predominantly Asia-Pacific in context, and a visibility benefit in Anglo-Saxon citation patterns. The maps indicate robust intellectual foundations centered on satisfaction-loyalty process theories, service quality and recovery theories, digital relationship quality, and brand theories, while pointing to new foundations in social and live commerce, AI-driven services, and green consumption. The bibliometric analysis concludes with an integrated research agenda for theory development, methodological innovation, and boundary condition testing.

Keywords

Bibliometric Analysis Repurchase Intention Repeat Purchase Science Mapping

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How to Cite

Kamil, I., Reztrianti, D., Utomo, F. C., & Juanna, A. (2026). A Decade of Repurchase Intention Research: A Scopus-Based Bibliometric Analysis. Journal of Applied Science, Engineering, Technology, and Education, 8(2), 352–364. https://doi.org/10.35877/454RI.asci4795