Usability Analysis of the Gudang Madu Sumatera Website for Individual Customers using Nielsen's Attributes of Usability

Georgius Erlangga Mahendra Yudantha; Tranggono Tranggono

doi:10.35877/454RI.asci2734

Georgius Erlangga Mahendra Yudantha Department of Industrial Engineering, Faculty of Engineering and Sciences, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia (ID)
Tranggono Department of Industrial Engineering, Faculty of Engineering and Sciences, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia (ID)

https://doi.org/10.35877/454RI.asci2734

Keywords: ISO 9126; Nielsen Model; Usability testing; Website; Website functionality

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Abstract

Gudang Madu Sumatera (GMS) is a sustainable integrated beekeeping company established with the aim of empowering communities in the forest areas of Indonesia. To market its products more effectively, GMS designed a website to provide information about the company and its products, making it easier and more accessible to a wider audience. Therefore, a website with an effective design and functionality is needed to facilitate both customers and the company. Ensuring good usability is crucial for the website’s sustainability.Usability testing is a method used to ensure the quality of an application. The usability testing to be conducted will focus on usability aspects based on ISO 9126, which serves as a benchmark for determining the website's success. The usability evaluation will be conducted using the usability testing method, interpreting each usability factor measurement based on ISO 9126 and the Nielsen Model, which will result in a usability framework hypothesis test. By conducting the usability evaluation, the expected outcome is to understand how customers assess the system implemented on the Gudang Madu Sumatra website.

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