Analysis of Interest in Using Shoopepay Among Millenials Using the Technology Acceptance Model
https://doi.org/10.35877/454RI.asci2388
Keywords:
E-Money, Millenials, Shoopepay, Technology Acceptance Model, User Perception
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Abstract
The objective of this research endeavour is to analyse the impact of perceived expediency, usefulness, risk, and utility on the millennial generation's inclination to utilise ShopeePay. The study's population comprises millennials who are users of ShopeePay or have access to the service. An example of 90 respondents will be selected from this population to participate in the research as subjects. The methodology employed for data analysis in this study is multiple linear regression. This study employs quantitative approaches, specifically Simple Random Sampling and Likert scales, to assess the attitudes, opinions, and perceptions of the participants. Perceived convenience had no positive and statistically significant effect on the influence of ShopeePay usage among millennials, according to the findings. However, the influence of ShopeePay usage on the millennial generation is positively and significantly impacted by the second independent variable, perceived utility, the third independent variable, perceived usefulness, and the fourth independent variable, perceived risk. This study's implication is to concentrate the analysis on a single form of electronic wallet, ShopeePay, through an examination of its impact on interest in utilising the ShopeePay electronic wallet.
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Alviansah, Y. P., & Kraugusteeliana, K. (2019). Rancangan Penerapan TAM (Technology Acceptance Model) Pada Sistem Pembayaran Go-Pay melalui pendekatan Perceived Ease Of Use (PEOU), Perceived Usefulness (PU), Behavorial Intention Use (BIU), dan Actual Of Use (ASU) dan Experience (E). PROSIDING SEINASI-KESI, 2(1), 125–129.
Anggraeni, R., Haliah, H., & Kusumawati, A. (2023). The Influence of Convenience and Security on Interest in Using E-Wallet Technology Payment System For Generation Z Students. International Journal of Comparative Accounting And Management Science (IJCAMS), 2(3), 101–107.
Arner, D. W., Buckley, R. P., Zetzsche, D. A., & Veidt, R. (2020). Sustainability, FinTech and financial inclusion. European Business Organization Law Review, 21, 7–35.
Bakri, A. A., Wandanaya, A. B., Violin, V., & Fauzan, T. R. (2023). The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater. Jurnal Sistim Informasi Dan Teknologi, 96–101.
Farida, I., & Ardiansyah, W. (2022). Technology Acceptance Model Factors: Implications on Digital-Wallet on Interest to Buy in Franchise Business. Golden Ratio of Marketing and Applied Psychology of Business, 2(2), 147–157.
Fauzi, A. A., Kom, S., Kom, M., Budi Harto, S. E., MM, P. I. A., Mulyanto, M. E., Dulame, I. M., Pramuditha, P., Sudipa, I. G. I., & Kom, S. (2023). PEMANFAATAN TEKNOLOGI INFORMASI DI BERBAGAI SEKTOR PADA MASA SOCIETY 5.0. PT. Sonpedia Publishing Indonesia.
Halim, Z., Durya, N. P. M. A., Kraugusteeliana, K., Suherlan, S., & Alfisyahrin, A. L. (2023). Ethics-Based Leadership in Managing Information Security and Data Privacy. Jurnal Minfo Polgan, 12(2), 1819–1828.
Handoko, B. L., Karmawan, I. G. M., & Meliana, L. (2022). Factors Influenced User Interest in Payment Transaction of ShopeePay Digital Wallet Application. 2022 4th International Conference on Cybernetics and Intelligent System (ICORIS), 1–6.
Hapsoro, B. B., & Kismiatun, K. (2022). The Effect of Perceived Ease of Use, Perceived Usefulness, and Perceived Security on E-Wallet Continuance Intention of Shopeepay Through E-Satisfaction. Management Analysis Journal, 11(4), 395–405.
Humairoh, H., & Annas, M. (2023). Tam model: what affects Gen z interest in the use of e-wallets? Dinasti International Journal of Digital Business Management, 4(2), 242–251.
Ibrahim, M. B., Sari, F. P., Kharisma, L. P. I., Kertati, I., Artawan, P., Sudipa, I. G. I., Simanihuruk, P., Rusmayadi, G., Nursanty, E., & Lolang, E. (2023). METODE PENELITIAN BERBAGAI BIDANG KEILMUAN (Panduan & Referensi). PT. Sonpedia Publishing Indonesia.
Jebb, A. T., Ng, V., & Tay, L. (2021). A review of key Likert scale development advances: 1995–2019. Frontiers in Psychology, 12, 637547.
Kishnani, U., Noah, N., Das, S., & Dewri, R. (2023). Assessing Security, Privacy, User Interaction, and Accessibility Features in Popular E-Payment Applications. Proceedings of the 2023 European Symposium on Usable Security, 143–157.
Kurniawan, H., Hakim, L., Sanulita, H., Maiza, M., Arisanti, I., Rismawan, M., Sudipa, I. G. I., Daryaswanti, P. I., Kharisma, L. P. I., & Haryani, H. (2023). TEKNIK PENULISAN KARYA ILMIAH: Cara membuat Karya Ilmiah yang baik dan benar. PT. Sonpedia Publishing Indonesia.
Nur, T., & Gosal, G. A. (2021). Mobile payment usage in online shopping among Gen Z in the Jabodetabek area: META-UTAUT approach. 2021 International Conference on Information Management and Technology (ICIMTech), 1, 464–469.
Pramudito, D. K., Nuryana, A., Assery, S., Purnomo, H., & Bakri, A. A. (2023). Application of Unified Theory of Acceptance, Use of Technology Model and Delone & Mclean Success Model to Analyze Use Behavior in Mobile Commerce Applications. Jurnal Informasi Dan Teknologi, 1–6.
Rosli, M. S., Saleh, N. S., Md. Ali, A., & Abu Bakar, S. (2023). Factors determining the acceptance of E-wallet among gen Z from the lens of the extended technology acceptance model. Sustainability, 15(7), 5752.
Rustandi, B., Fauziyah, U., Avianty, R., Zulfahmi, A., & Ruseka, F. D. (2023). The Influence of System Quality, Information Quality and Service Quality on User SatisfactionFinancial Technology Shopeepay. Adpebi Science Series, 1(1), 1–8.
Septiadi, B., Siregar, H., & Daniawan, K. I. (2022). Analysis of the Influence and Impact of Using Financial Technology on Shopee Pay and Gopay Applications among Students. Proceeding International Conference on Information Technology and Business, 130–135.
Sudipa, I. G. I., Asana, I. M. D. P., Atmaja, K. J., Santika, P. P., & Setiawan, D. (2023). Analisis Data Kepuasan Pengguna Layanan E-Wallet Gopay Menggunakan Metode Naïve Bayes Classifier Algorithm. Kesatria: Jurnal Penerapan Sistem Informasi (Komputer Dan Manajemen), 4(3), 726–735.
Sudirjo, F., Bakri, A. A., Ismail, A., Haes, P. E., & Hakim, S. (2023). Level of Acceptance and Use Measurement of Electronic Money Technology Using UTAUT Model. Jurnal Sistim Informasi Dan Teknologi, 11–16.
Sugiyono. (2019). Metode Penelitian Kuantitatif (2nd ed.). Alfabeta.
Syafii, M., & Budiyanto, N. E. (2022). Penerapan Digital Marketing dengan Analisis STP (Segmenting, Targeting, Positioning). Jurnal Informatika Dan Rekayasa Perangkat Lunak, 4(1), 66–71.
Wardana, A. A., Saputro, E. P., Wahyuddin, M., & Abas, N. I. (2022). The effect of convenience, perceived ease of use, and perceived usefulness on intention to use e-wallet. International Conference on Economics and Business Studies (ICOEBS 2022), 386–395.
Widjojo, R. (2020). The development of digital payment systems in Indonesia: a review of go-pay and ovo e-wallets. Economic Alternatives, 3, 384–395.
Zahra, M. N., & Kraugusteeliana, K. (2023). Analisis Kualitas Performa Aplikasi Digital Banking X Menggunakan Framework ISO 25010. Jurnal Teknologi Informasi Dan Ilmu Komputer, 10(3), 483–490.
Published
2023-12-31
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Section
Articles
How to Cite
Kraugusteeliana, K., Bakri, A. A., Mustain, H. M., Budiyanto, N. E., & Sutrisno, H. (2023). Analysis of Interest in Using Shoopepay Among Millenials Using the Technology Acceptance Model. Journal of Applied Science, Engineering, Technology, and Education, 5(2), 265-274. https://doi.org/10.35877/454RI.asci2388
Copyright (c) 2023 Kraugusteeliana Kraugusteeliana, Asri Ady Bakri, HM. Mudjib Mustain, Nugroho Eko Budiyanto, Hadi Sutrisno (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
